Why links still matter
Every year, someone publishes a confident piece arguing that backlinks are becoming less important. Every year, the data from people actually tracking competitive SERPs tells a different story. Links are still the clearest signal of genuine external authority that Google can verify at scale.
What actually earns links
Across our own products and the sites we help through SEOventra, we see three types of content earning links consistently: original research, useful free tools, and pieces that take a genuine position on something people in the industry actually argue about.
Original data as link bait
You do not need a research budget to publish original data. If you have a product — even a small one — you have data that nobody else has. We have published analyses of patterns we see in the keyword ranking data SEOventra processes.
“The best link-earning pieces we have ever published were not our longest or most carefully crafted. They were the ones that gave people a fact they could use.”
Free tools as permanent assets
Free tools are one of the most underrated link-building strategies in the industry. When you build a useful free tool, you create a resource that people bookmark, share, and link to because it is genuinely useful to them, not because you asked them to.
Digital PR done right
Digital PR — earning coverage and links from journalists, bloggers, and newsletters through newsworthy content or expert commentary — is the highest-ceiling approach to link building for businesses with the resources to do it.
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